Growth Marketing & AI Strategy

More Customers.
Higher LTV.
Smarter Systems.

Most B2B companies are great at one thing — demand gen, retention, or AI. Few do all three. Fewer have a system that actually scales.

That's the gap I close.

Book a Free Strategy Call Is This For Me?
No pitch decks. No retainer lock-ins. Just a real conversation about your growth.
Matt Bauman

Who This Is For

This conversation is worth your time if...

I work with a specific kind of company. If you see yourself here, we should talk.

You're generating leads but losing customers faster than you're acquiring them

Retention is leaking revenue you've already earned.

You've invested in AI tools that your team doesn't actually use

Technology without adoption is just an expensive experiment.

You want pipeline built — not a 90-day "strategy" delivered in a slide deck

I build systems that generate revenue, not reports about revenue.

What I Do

The Full Revenue Lifecycle

Most consultants live in one lane. I help you win across the whole funnel — acquisition, retention, and the AI layer that ties it together.

01

Demand Generation

Cold outbound, direct response strategy, and multi-channel campaigns that build a real pipeline — not vanity metrics.

  • Cold email infrastructure & copy
  • Multi-domain deliverability systems
  • Direct response campaign strategy
  • ICP definition & list building

02

Retention & LTV

Customer retention systems, expansion plays, and lifecycle marketing that compound the revenue you've already earned.

  • Lifecycle email & nurture sequences
  • Expansion & upsell playbooks
  • Churn identification & intervention
  • Customer health scoring

03

AI Implementation

Practical AI systems built for adoption — not pilot programs that die in Q2 and live forever in a Notion doc.

  • Workflow automation & AI agents
  • Sales & marketing AI integration
  • Team enablement & adoption
  • ROI measurement frameworks

Track Record

What I've Built

A body of work across marketing, enablement, and growth — not just a list of job titles.

70%

Sales enablement toolkit adoption at TrustedTech

3

Companies built & operating simultaneously

2

Agencies launched from zero in under 12 months

∞

Opinions about cold email I'll gladly defend

Built the SalesCraft Toolkit at TrustedTech — a Sales Insights Lab–aligned enablement system adopted by 70% of the sales org
Created and led the IDEA task force at TrustedTech to systematize marketing alignment and new hire onboarding
Promoted to Senior Manager of Marketing & Business Development after building the enablement function from scratch
Co-founded Kalyxi — AI implementation & consulting helping SMB and mid-market companies get real ROI from AI
Founded Chief Lead Officer — B2B cold email agency helping clients book qualified meetings on autopilot
Built end-to-end cold email infrastructure for CLO clients — multi-domain setups, deliverability, and AI personalization
Wrote and published Copy Code Notes — a direct response education series with a dedicated LinkedIn subscriber base

Currently Building

Where I'm Focused

Two active ventures. Both built on the same belief — the right systems beat the right hustle every time.

AI Consulting

Kalyxi

An AI implementation & consulting agency that turns AI curiosity into measurable ROI. 72% of companies adopt AI. Only 5% see results. We're fixing that gap.

  • Done-for-you AI implementation
  • Team training & adoption programs
  • Custom AI agent & workflow builds
Lead Generation

Chief Lead Officer

A B2B cold email and outbound lead generation agency. We build the infrastructure, write the copy, and fill your calendar — without you lifting a finger.

  • Full cold email infrastructure setup
  • Direct response copy & sequences
  • Qualified meeting delivery

Let's Work Together

Your pipeline isn't going to
fill itself.

If you're serious about building demand, keeping customers, and using AI to do it smarter — a 30-minute call is all it takes to find out if we're a fit.

No obligation. No sales pitch. Just a real conversation.

Book Your Free Strategy Call
No retainer lock-in No slide decks masquerading as strategy 30 minutes, zero fluff